Speaker Presentation - Rediscovering Markets for Business and Leisure Travel

In a downturn economy, it is essential for companies to think outside the box, and pursue other avenues of revenue. Recently, Mike and Taya Paige embarked upon a business trip to Dubai for one month. The objective of this initiative was multifaceted. First, Le Rêve was marketing Southern California as an elite, exclusive, luxury destination to government agencies, corporations, and prominent families in the U.A.E. Additionally, this was not a one-way fact finding mission, rather Mike and Taya Paige sought to rediscover the cross cultural exchange between the two regions which has been lost over the past nine years. Le Rêve is hoping to re-establish Middle East business and leisure travel to the U.S. which was once a staple of their summers away from the desert.

The Le Rêve marketing initiative was unique in its concept and conclusions which Mike has delivered to business representatives as well as the U. S. Dept. of Commercial Development. If you are seeking insight as to access and pull through of Middle Eastern Leisure travel markets, Mike would like to discuss sharing the Le Rêve initiative with your group.

BIO:

~ It's hard to find someone with more diverse experience and talent in the travel management industry than Mike. Over the past 30 years, he has held numerous corporate positions including management training, marketing, field sales, and meetings & conventions management. He has literally traveled the globe, accomplishing everything from planning and implementing award ceremonies for the International Olympic Committee (IOC) to winning awards himself for management excellence.

~ Mike's unique presentations focus on high audience take-away value resulting in improved individual and organizational performance.

~ As a speaker, Mike Paige offers key insight into two business realms that are increasingly significant for companies during this current economic situation. Mike garnered first-hand knowledge of the current perceptions in Dubai and the Middle East, and how businesses can venture into that market. Also Mike has a wealth of knowledge regarding sales and marketing for luxury products and services, and how best to create a connection with elite clientele.

~ Currently Mike and his wife Taya are the owners of Le Rêve Destination Services, which is a Destination Sales and Marketing Company specializing in establishing a cross-cultural and economic exchange by connecting affluent clients with access to luxury services, venues, and experiences. They consider this a process and one where networking, targeting, and relationship building, are a premium in terms of the High Net Worth target market they seek.

Le Rêve Announces Sales and Marketing Division

Strategic Marketing for the Future

We are all aware of and daily feeling the pressures of an economic recession. Time and again, we are seeing companies struggle to maintain their client base. Therefore, Le Rêve offers a unique and long-term strategic marketing focus, which helps businesses gain and maintain business throughout this period, and for years to come.

Le Rêve is a Destination Sales and Marketing Company specializing in establishing a cross-cultural and economic exchange by connecting affluent clients with access to luxury services, venues, and experiences. This exclusive connection between affluent travelers and the luxury services they desire, is created through a series of unique and focused marketing efforts.

Le Rêve is able to create this desirable connection through access to the high net worth clientele base combined with insightful global sales and marketing knowledge. Le Reve is committed to bringing the highest quality of both Destination design and Sales and Marketing to its clients. Our efforts and focus are based upon private consultation with our clients, in order to create a customized strategic marketing focus.

Web Site Pet Peeves

We recently read an article about hotel web site pet peeves, which was fascinating. Here are some of the things people dislike.

~ Music that just keeps running and can't be turned off
~ A video that takes forever to load and is on every page of the site

~ Too many adjectives to describe something.... just get to the point

~ There needs to be a map of the surrounding area, which there rarely is!

~ There should be an easier way to book packages.

~ When they lack a service that provides luxury concierge service and trip planning.

As a partner to hotels, this was really interesting to read. We opted out of having music or videos on our site, in order to make it more user-friendly. We also chose to make a blog to tell the story from all of our destinations that we represent. (Dubai Luxury Travel Blog)

We hope to provide the last item, through cusomized itinerary development, where every businessman or family can have their vacation planned from their arrival to the moment the step on a plane. Save time on planning and use it to create priceless memories with your family.

Surf City, USA

I am originally from Colorado, so when I first came to California, the one thing I wanted to learn how to do was Surf! And what better place to learn how to do that, but in Huntington Beach, or Surf City, USA.

But there is so much more to Huntington Beach then just surfing. This dynamic coastal city, with its sunny Mediterranean climate and idyllic setting, is home to more than 200,000 residents. Huntington Beach boasts more than eight miles of scenic, accessible beachfront, the largest stretch of uninterrupted beachfront on the West Coast. It also has a wonderfully unique community with 100 years of incredible history, known all over the globe as a friendly community welcoming visitors from international countries, specialing in the Middle Eastern vacation traveler.

Our parks and recreation features one of the largest recreational piers in the world, public parks, riding stables and equestrian trails, a marina, and a wildlife preserve, and an eight-mile biking, inline skating, jogging, and walking trail along the ocean. The crown jewel of the recreation system is the wide expanse of beautiful and spacious beaches, where large crowds gather to watch professional sporting events as the U.S. Open of Surfing, AVP Pro Beach Volleyball and the Surf City USA Marathon.The Huntington Beach Art Center and the Huntington Beach Playhouse also provide a wide variety of fine arts, and the excellent library system and numerous museums provide a strong cultural foundation. Also, above you will see a copy of this year's Huntington Beach float for the Rose Parade.

My Personal Favorite: There is one activity in the Huntington Beach harbor that has become a favorite for myself and my family. I love paddle boarding!! This sport originated in Hawaii and has now been brought to our very own shores. You get to take a long board out on the harbor and paddle yourself, while standing on the board. It is an excellent workout, and a blast at the same time. You get to see and experience the ocean in a whole new way. This picture shows a professional, but don't worry, you start out on calm water, simply cruising the harbor.

You have to check out all that this incredible desination offers!

Come Sail Away!

After traveling to various countries, we have come to really love and appreciate our beautiful Orange County coasts. We have some of the best surfing, sailing, and fishing in the entire world, right at our doorstep. With this in mind, we wanted to create a unique package that would allow people to experience our beautiful coastline, whether it be a family out for an afternoon, a couple's retreat, or a business luncheon.

Travel in style to Dana Point Harbor and board a delux 36-passenger private sailing vessel with a captain. A champagne toast will be held upon arrival as you set sail. As you settle in to the luxury accomodations you will toast and dine with the beautiful coastline in view and the sun setting in the background. If you have a family on board, the kids can enjoy a sailing lesson with the captain and come away wearing their own captain's hat. Or, the vessel can take your family out for a dolphin-watching safari. For couples, surprise your loved one with a bouquet of roses and a candle-lit dinner aboard.

Come and rediscover the breath-taking views of our Orange County coasts, and find out why it has been called the California Riviera.

In the Fast Lane!

My family is coming home from the Car capital of the world, Dubai, where they saw a gold plated Ferrari among other exotic cars everywhere. Now that they have a new found fascination with cars, I’m looking forward to taking them to Cars and Coffee in Irvine to show them what it is all about.

Cars and Coffee is an event held at 5:30-6AM every Saturday morning in Irvine. It was originated in Crystal Cove off Pacific Coast Highway years back when a few wealthy car enthusiasts began meeting in a parking lot during the early hours of the morning to talk about and show one another their mutual enthusiasm/love for cars. The word spread about these exotic cars gathering in this location at the same time each week and more people began to bring their own cars. Over time this has become an "insiders" car show. There is no advertisement for it and it doesn't cost anything to show your car. You just have to KNOW about it to attend or even find it.

The event has grown nationally over the years and spread to other areas of the country such as Jacksonville FL, Las Vegas, Charlotte NC, Omaha NB, Honolulu HI, and others. It has very recently become nationally recognized with gatherings being held in Belgium and Netherlands. You can check out more about Cars and Coffee at http://online.carsandcoffee.info/. This is where some of my own enthusiasm and recognition in the car industry has flourished. I was fortunate enough to have my car photographed a couple of times and shown on the website along side of other noteworthy exotics!

Basically almost all of Orange County's wealthy automotive owners attend this event religiously, on any giving Saturday you can be sure to find BILLIONS of dollars worth of exotic/high end cars at this place that you would never see anywhere else unless you find these millionaires and sneak on their property and into their garages haha. That's the caliber of some of these cars, plenty of them never even see the public roads due to their exclusivity.

The World's Only 7-Star Hotel

Yesterday we had the once-in-a-lifetime experience of taking a tour through the Burj Al Arab, the only 7 star hotel in the world. For those of you from the states, it is the large sailboat hotel, perched atop a man-made island off of Dubai's coastline.

It is something that you truly can't put into words. As you walk in the entry-way is like something out of a movie, only far more grandiose! Giant aquariums line the walls and as you go up the escalator, the view looking up simply takes your breath away. The dominant color in the Burj is gold, and by gold, I mean real gold. Gold plating or gold leaf lines the walls, the pillars, chandeliers, ground, and picture frames.

From the basement floors with a giant aquarium and private cigar lounge, to the sky-view lounge and ballroom on the 28th floor overlooking the Dubai coast, this hotel is beyond one's imagination. If you want to book a room here, prepare for their 7 star service. Each room has a private butler on-call 24 hours a day. All we could picture as we were there was the ultimate in destination weddings.